Welcome to DogCo Secrets
Welcome to the new DogCo Secrets blog, an extension of the DogCo Secrets podcast.
I launched the DogCo Secrets podcast because I wanted a place to put all the lessons I’m learning about the pet care industry into a format to easily share with others.
If you’ve been along for the ride with DogCo Launch, you’ll know that my journey as a dog walking business coach has been a fast one. I launched a test cohort of my Mastermind in January 2023, and by June I was full time. Fast forward to present day, April 2025, and I’ve taken 150 companies through my Mastermind and worked with 200 across the industry.
The pet care industry is booming. There has never been a better time to be part of the work that we are doing here now. I can’t wait to take you all along for the ride with me.
Without further ado — let’s talk DogCo Secrets.
Michelle Kline is the founder of DogCo Launch and host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their pet care teams, increase their revenue, and increase personal profits — all while protecting their time. Learn more about Michelle here.
Do you want to scale your pet care business? Consider joining us at the DogCo Business Summit, the first pet care conference focused exclusively on business scaling. Learn more at dogcosummit.com.